Dental Marketing and Social Media
Why is it so important for any type of business to have communication? The answer is simple; you have to be where your customer is. For dental marketing, you need to be there for your patients.
In order to be successful in a highly competitive industry, one must use all means to be competitive again in this day and age, which is very important in the presence of communication.
There are many ways in which social media can help you and your dental practice. To name a few:
1. Social Media Sites can be a source of quality guidance for new patients.
2. By being present on social media such as Facebook, it can be used in a way to build relationships or connect with your current patients or your audience.
3. This is a powerful tool where you can market your dental practice and is a way for you to share relevant and valuable content.
4. This can also be a platform where you can have positive reviews and recommendations for your dental practice or business.
Today, let’s talk about what you need to do to be successful in using social media marketing while working. I call it the 3 C social media strategy for the dental practice.
You do not need to create an account on all available platforms. You can start with one or two social media sites and that can be the most used by your patients. By doing this, you are devoting most of your time to being present in one or two of the places you use.
Use editing tools to be able to manage multiple accounts in one place. There are many great tools available online such as Hootsuite and Buffer that can edit and publish posts, and give you some insight into your fans.
In marketing, they will always advise in accordance with the 80/20 rule. 80% of your posts are for your audience. The content should be useful to your patient and should always be related to your dental practice. It could be tips on how to take care of their oral health or you could go to a live question and answer session. Another 20% of your content to promote your business such as competing, posting about a promotional rate, or it could be a visual trip to your dental office.
You also need to ensure that all your communication messages are answered as soon as possible. You can use the autoresponder and this feature is available on Facebook and makes the patient feel that you are always on their service.
When all else fails, perhaps the best way to manage your social media marketing is to let a professional help you. There are times when this is a good option especially for dentists who do not have the time to take care of the marketing side. It is no longer an option for social media presence to stay relevant to your performance.
Social Networking is an opportunity to let your dental practice shine through. It’s not just dental marketing. Real communication with your patients and future patients. Connecting, geographically, on social media helps to establish your practice as part of the community. Use your very happy patients as the content of your profile is another easy way to get started.
Here’s an example, after giving someone veneers, you can give them a discount (or just ask) in exchange for allowing you to post before and after pictures of their teeth. They can remain anonymous. Such marketing allows you to apply daily processes to important content intended for your target market.